Discover Stacey Butler’s Simplify + Apply Framework for coaches. Assess, align, and accelerate your business systems for sustainable growth.
After watching dozens of wellness coaches duct-tape the same backend problems over and over, I realized something: the wellness industry didn’t just need more “how-to” tips. It needed a framework. A clear, holistic way to build the operational backbone that actually supports the work you love to do.
The truth is, most wellness professionals aren’t struggling with helping people.
They’re struggling with the systems running their business behind the scenes.
They’re incredible at transformation but their backend is still in survival mode.
The Pattern I Kept Seeing
Every call, every audit, every client revealed the same thing:
Brilliant coaches. Powerful programs. But underneath it all, scattered systems and manual work that kept them stuck.
- Too many tools that didn’t talk to each other
- No clear process for client journeys
- Constantly reinventing the wheel just to stay afloat
That chaos didn’t reflect who they were or the impact they were meant to make.
And that’s where The Simplify + Apply Framework came in – to bridge the gap between their brilliance and their business structure.
Why Most Frameworks Don’t Work for Wellness Entrepreneurs
Most “scale your business” models are designed for corporate consultants or product-based founders. They focus on volume, funnels, and automation, not on energy, boundaries, and alignment.
Wellness practitioners, coaches, and healers need something different.
You need systems that are simple, sustainable, and deeply aligned with how you actually work.
That’s what the Simplify + Apply Framework delivers.
The Simplify + Apply Framework: 3 Phases of Sustainable Growth
1. Assess
Every transformation starts with awareness.
We begin by assessing your current systems, tools, and workflows by identifying where your energy leaks are and where your business already flows.
This stage gives you clarity on what’s really slowing you down so you can make decisions from data, not emotion.
Think of it like running a wellness intake for your business before prescribing any change, we look at the full picture.
2. Align
Once we see what’s working (and what’s not), we align your systems with your business model and vision.
This is where structure meets soul.
We design workflows, automations, and processes that feel natural, not forced. Systems that protect your time and reflect your values.
Alignment means your operations finally match your mission.
3. Accelerate
Now we turn momentum into mastery.
Once your systems are aligned, we focus on optimization and growth, refining what works, automating the rest, and creating scalable flow that doesn’t cost your energy.
This is where business finally starts to feel light again.
You grow, but you stay grounded.
Client Spotlight: From Chaos to Clarity
When Gina, came to me, she was spending more time managing her tech than serving her clients. Her tools were disconnected, her workflows were clunky, and her energy was scattered.
Here’s what she shared after completing the framework:
“Thank you for your understanding that my programs are unique. You and your team are incredible to work with.”
— Gina Rideout, Simplify & Apply Client
That simple reflection says everything. Gina didn’t need more tools or another platform. She needed a framework that met her where she was, honored her uniqueness, and simplified the moving parts so she could lead with clarity again.
That’s exactly what the Simplify + Apply Framework was designed to do.
How to Know Which Stage You’re In
If you’re:
- Constantly reacting to fires → You’re in Assess
- Drowning in disjointed tools → You’re in Align
- Ready to grow but unsure how → You’re in Accelerate
You don’t need to fix everything overnight.
You just need to know where to start.
Next Step: Measure Your Chaos Before You Simplify It
Not sure which stage your business is in? Start with the Chaos Calculator.
It’s a free 2-minute quiz that reveals your biggest bottlenecks and shows you exactly what to fix first.
Take the quiz here: Chaos Calculator
Already know it’s time to create flow?
In 30 minutes, we’ll audit your current systems, uncover your key growth gaps, and map a clear 90-day plan to build structure that feels like freedom.
Let’s simplify your business and make scaling feel lighter than ever.
Final Word
The Simplify + Apply Framework isn’t just a set of steps.
It’s the bridge between your purpose and your process.
Because when your systems flow, your energy follows.
And when your energy flows, your impact expands.
You’ve built something worth sustaining. Let’s make sure your business supports you the same way you support everyone else.
xo,
Stacey

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